30 minutes · senior strategist · no deck
Stop arguing about which $200K of the $1.4M actually worked.
Last-click attribution has been quietly absorbing budget at your SaaS company for years. The nine buying signals real B2B funnels emit — product-usage spikes, third-party intent, partner-sourced meetings, pricing-page revisits — tell a different, more honest story. In 30 minutes, a senior strategist walks through your funnel, scores the leakage, and hands you a 90-day test plan. No pitch, no follow-up unless you ask.
Four deliverables from 30 minutes of senior-strategist time.
No slide-deck recap. You leave the call with assets your RevOps lead can paste into Slack the same afternoon.
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01
Wasted-spend audit
A line-by-line read of the last 90 days of demand-gen spend with the dollars that last-click credited to a conversion but no other signal corroborates — broken out by channel, campaign, and keyword.
Output · Google Sheet -
02
Nine-signal weight scoring
Your funnel run through the same nine-signal model that powered the 38% pipeline lift benchmark — scored against the median of 412 SaaS deployments so you know where you sit.
Output · PDF + live board -
03
90-day test plan
Three instrumented experiments (channels × signals) sized to your stage and budget, with the source-of-truth metric, the kill criteria, and the owner slot already filled in.
Output · Notion doc -
04
Board-ready one-pager
A single page your CFO and CMO can read in 90 seconds: the leakage, the upside, the spend required to capture it, and the named owner at your company. Built to survive a board Q&A.
Output · 1-page PDF
This call is built for one buyer. Here is who it is — and who it isn't.
The diagnostic exists for Series A–C B2B SaaS leaders — usually a VP of Marketing, Head of Growth, or RevOps lead — running $20K–$250K/month on demand gen and starting to suspect last-click attribution is hiding real pipeline. You've outgrown the UTM spreadsheet, you've already asked your CRM vendor for a multi-touch report and got a sales pitch instead, and you need an external read before your next budget meeting.
It is also built for founders who still own the demand-gen number themselves — typically pre-Series B, with a CMO search in progress and a finance partner asking pointed questions about payback.
It is not for agencies shopping for a white-label report. It is not for early-stage startups under $10K/month spend where the signal-to-noise ratio makes nine-signal modeling premature. It is not for e-commerce, consumer, health, or wellness companies — the model is engineered for B2B SaaS buying committees and will not generalize. And it is not a sales call in disguise: if we can't tell you, in writing, what to fix before you sign anything, we won't take the meeting.
If the first paragraph described you, book below. If the second did, you can still book — but expect us to redirect you to a cheaper starting point.
Five questions that kill bookings. Answered straight.
What prep do I actually need to do before the call?
About ten minutes. Forward the strategist a link to your current attribution view (even if it's a screenshot of a Looker dashboard), the names of the two channels you suspect are leaking, and the size of the spend you want attribution for. We do the rest before the call and arrive with a working hypothesis, not a blank pad.
What data access do you need — and do I have to share my CRM?
For the diagnostic itself: nothing. We work off the artifacts you share plus publicly observable signals on your site. If the call graduates to a paid pilot, you grant read-only access via our SOC 2 Type II connectors for HubSpot, Salesforce, Segment, Outreach, LinkedIn, Google Ads, Meta, TikTok, and 41 more — live in under 11 minutes, code-free, and revocable from your side at any time. Your data never leaves the region you choose.
Is this a sales pitch in disguise?
No. The diagnostic is a paid engagement in time, not in product — and it is not a prerequisite for a sales conversation. About 38% of diagnostics end with the prospect walking away with the deliverables and no follow-up; another 22% end with us telling the prospect that a different vendor, an in-house rebuild, or "do nothing for two quarters" is the better answer. We will tell you when we are not the right fit, and we will tell you before the call ends.
What happens after the 30 minutes?
Within 48 hours you receive the four deliverables — wasted-spend audit, nine-signal weight scoring, 90-day test plan, and board-ready one-pager — plus a short Loom walkthrough from the strategist. There is no auto-booked follow-up, no calendar invite to a "next steps" call, and no drip sequence. If you want to talk about a paid pilot, you reply to the email. If you don't, the engagement closes and the artifacts are yours.
What if I'm below the fit threshold you describe?
You can still book. About 1 in 8 bookings falls outside the Series A–C / $20K+/month window — typically pre-seed founders or in-house marketers doing first-touch exploration. We take those meetings when the calendar allows and either run a shorter read or refer you to free resources. Worst case: we tell you on the call, and you've still spent 30 minutes learning something concrete about your funnel.
Three fields. Then you pick a slot.
This screen qualifies you and drops you into the strategist's calendar. No confirmation email until the slot is locked.
One call · one strategist · one fix
A senior strategist. 30 minutes. Your funnel, read honestly.
No deck. No pitch. A worked read of where your attribution model is hiding pipeline and the three experiments that recover it.
Book My Attribution Diagnostic— The SS9SS Digital attribution team · Austin · Lisbon · Bengaluru
- Compliance SOC 2 Type II Since Q3 2021 · public trust portal
- Headquarters 501 Congress Ave Austin, TX 78701 · 47 staff across 3 cities
- Backed by Accel · First Round $18.4M Series A · $3.6M expansion, Nov 2024
- Benchmark 412 SaaS deployments 38% avg pipeline lift @ 90d · 94% renewal